Instagram has transformed how we share experiences. It’s no longer just a platform for selfies and vacation photos; it has become a powerful tool for businesses to showcase their brand aesthetic and attract new customers. You don’t have to do it all on your own, though. By creating a space clients want to photograph, you’ll be able to take advantage of a form of advertising known as organic marketing.
That’s because when a client posts a photo from your salon, they’re not just showing off their new haircut; they’re endorsing your brand to their entire network. This word-of-mouth promotion is authentic, effective, and can significantly expand your client base. If you want to start taking advantage of it, here are seven tips to make your salon much more Instagram-worthy.
1. Design a Show-Stopping Entrance
Your salon’s entrance is the first impression clients have of your space, so make it count. A striking entryway sets the tone for their entire visit and can be a powerful photo opportunity. Think about creating a “wow” factor that stops people in their tracks and makes them want to pull out their phones before they even step inside.
Consider installing a custom neon sign with your salon’s name or a catchy phrase. A floral arch that changes with the seasons can provide a beautiful, ever-evolving backdrop. Even something as simple as a statement door painted in a bold, unexpected color can make your salon stand out on a busy street and on an Instagram feed. The goal is to create an entrance that feels like a portal to a unique and stylish experience.
2. Create a Signature Feature Wall
Every Instagram-worthy space needs a “calling card”—a specific spot that becomes instantly recognizable on social media. A signature feature wall is the perfect way to achieve this. It acts as a dedicated backdrop for client photos and reinforces your brand’s identity every time someone posts a picture.
There are countless ways to design a memorable feature wall. A custom mural painted by a local artist can add a touch of personality and community connection. A living wall of lush green plants brings a natural, vibrant energy to the space. For a more glamorous feel, consider a wall covered in a bold, graphic wallpaper or your salon’s name spelled out in metallic or neon letters. This designated photo spot not only encourages sharing but also ensures your branding is front and center.
3. Use Color to Create a Mood
A cohesive and bold color palette can instantly make your salon feel unique and photographically appealing. Color is a powerful tool for creating a specific mood and making your space stand out from the competition. Don’t be afraid to be daring with your choices.
Choose a palette that reflects your brand’s personality, whether it’s soft and serene pastels, vibrant and energetic brights, or dark and moody jewel tones. Apply these colors in unexpected ways to create visual interest. Consider painting the ceiling a dramatic color, choosing brightly colored styling chairs, or even having a bold pattern on the floor. A strong color story will tie your entire space together and make every photo taken within it instantly recognizable.
4. Make the Waiting Area a Vibe
The waiting area shouldn’t be an afterthought. Instead of a sterile space with a few old magazines, transform it into a chic and comfortable lounge where clients can relax and snap a few photos before their appointment. A well-designed waiting area enhances the overall client experience and sets a positive tone from the moment they arrive.
Adorn the space with plush, stylish seating, trendy coffee tables, and good lighting. The right salon furniture can make all the difference. Be sure to offer Instagrammable refreshments, too, like artisanal coffee served in beautiful mugs or a mini-fridge stocked with branded water bottles. This not only makes your clients feel pampered but also provides more content for them to share on their stories.
5. Add Unexpected, Delightful Touches
Surprise and delight are key ingredients for making a salon more Instagrammable. Small, unexpected details in unconventional places can spark joy and curiosity, compelling clients to take a photo. These are the touches that show you’ve thought about every aspect of their visit.
Why not hang a glamorous chandelier in the bathroom for a touch of unexpected luxury? A disco ball in a corner could catch the light, creating a fun, dynamic effect. You could even paint a hidden message or a beautiful design on the ceiling above the hair-washing stations. These delightful surprises make the experience more memorable for most visitors and online viewers.
6. Encourage Interaction
While the goal is to create a space that visitors will naturally engage with, there’s nothing wrong with finding small ways to actively encourage your clients to interact with it and share their experiences. Adding interactive elements is a great way to make the process fun and easy for them, while also ensuring your salon gets the social media credit it deserves.
Set up a dedicated selfie station with perfect lighting, a flattering backdrop, and your salon’s logo or hashtag clearly visible. A Polaroid wall where clients can add their photos creates a sense of community and an ever-changing art installation. Place small, stylish signs with your Instagram handle and a branded hashtag in prominent locations, like at each styling station or by the reception desk. A designated “before-and-after” spot is another great way to showcase your work and encourage user-generated content.
7. Keep It Fresh and Seasonal
The key to engagement is to constantly find ways to keep your salon feeling new and exciting, making it crucial to update your decor on a somewhat regular basis. Seasonal changes are the best way to do this, giving repeat clients something new to look forward to and photograph. Plus, this will help show others online that your brand is current and dynamic.
You don’t need to do a full renovation every few months to achieve this. Simple updates can make a bigger impact than you might realize. Some good examples include introducing holiday-themed props and decor during festive seasons, bringing in fresh flowers that align with your color palette each week, or collaborating with local artists to rotate art installations. These regular updates ensure your salon remains a fresh and inspiring space people want to visit and share time and time again.