Featured in the November/December Issue of Barber EVO Magazine:
Since 1999, Keller International has been elevating experiences in the barbershop. The family-owned business was founded by Paul and Daisy Keller; a husband-and wife team, who made it their mission to serve the barber and beauty industry – providing affordable, high-quality equipment. With Paul bringing his extensive engineering background to the table and Daisy contributing her expertise in international commerce – the pair were onto a winning concept. Now, alongside her parents, Diana has also joined the family business, an instrumental addition to bringing Keller into the next generation of barbershops and salons.
Over the past 25 years, the barbering and beauty worlds have watched as the brand has evolved and grown, one chair at a time. Throughout this, Keller has remained committed to its roots in customer service, combining excellent products with strong support, and adapting to the evolving needs of its diverse clientele. Paul brought to the table his extensive background in engineering, while Daisy contributed her expertise in international commerce. The brand has since grown steadily, meeting the market demands as a high-quality, affordable supplier for barbering and beauty spaces across the globe, by setting the standard of excellence. Their dedication to fair pricing has made premium products accessible to businesses of all sizes, helping to build a loyal customer base. And we all know that the love of a great deal is universal!
Yet, it’s not only Keller’s commitment to affordable quality that has boosted them to the top of the food chain – the brand cites their understanding and appreciation for strong relationships and personalized service, as what sets them apart from every other brand.
We sat down with owner Daisy Keller, and she told us: “As a family-owned brand, we understand the importance of bespoke service and robust relationships — which we know are values that resonate deeply with the barbering community. Our close knit team allows us to be agile, responsive, and attentive to the specific needs of each customer.
“Whether you're a small independent barber or a large scale operation, we relate to the entrepreneurial spirit and the dedication it takes to succeed. This shared understanding enables us to provide the tailored support and guidance that barbers need to thrive in a competitive market.”
Keller International’s connection to the core spirit of the barbering community is only one of the propellors pushing them to the top of the industry – yet, it’s the foundation of their dedication to the industry. Just as Keller built their business, one chair at a time, they want to encourage and support barber businesses to do the same.
Daisy proved this dedication, telling us: “At Keller International, we believe that every barbering business, regardless of its size or budget, deserves access to high-quality, stylish furniture that elevates their client experience. We offer a wide range of products that cater to various needs, ensuring that each business can find the right fit for their space and style.
“Our fair pricing and commitment to superior quality mean that even those with more modest budgets can benefit from our diverse product offerings. Moreover, our unbeatable customer support is there every step of the way, providing expert guidance to help you make informed decisions and invest in products that will support your business's success.”
Over the last 25 years the relationship that Keller International has fostered with the barbering industry has grown strong – but what is next for the industry equipment provider?
Diana told us: “Looking ahead, we envision a future where we continue to play a pivotal role in the ever-evolving barber and beauty community. We are committed to deepening our integration within this vibrant industry, constantly evolving to meet the needs of barbers and stylists alike. “Our commitment to exceptional customer service remains steadfast, and we will continue to support our clients in crafting extraordinary experiences for their own customers.
“Over the next 25+ years, we will focus on elevating the industry by empowering barbers with the tools and support they need to succeed, no matter the size or scope of their business. Our vision is to help the barbering industry thrive by being a reliable partner in style, offering innovative designs, fair pricing, and unmatched customer support.”