Your salon’s reception area is the first impression your clients get, and we all know how much first impressions count. A poor first impression with a new client can sour the rest of their experience, which is why you need to get it right the first time. Whether you’re running a bustling beauty spot or a chic hair haven, creating an inviting salon reception area can make or break you, which is why we’ve put together a quick guide with some techniques you should try out.
Style It in a Fun and Eye-Catching Way
A common mistake owners make when designing their salon is choosing neutral colors to try to please everyone. However, dullness pleases no one, especially fun and vibrant clients. That’s why you need to think in terms of vibrant colors, quirky artwork, and cool furniture that express your salon’s personality and brand. A fun and eye-catching style will not only attract attention but will also make clients feel excited about their visit. Consider incorporating unique elements like a sleek and striking hair salon reception desk or a chic lighting fixture that doubles as art. Remember, style is your silent ambassador—make sure it speaks volumes.
Set the Mood With Relaxing Music
Nothing says “welcome” like the gentle hum of relaxing tunes. Curate a playlist that complements your salon’s ambience, whether it’s acoustic melodies or cool jazz beats. Just make sure you don’t play it too loud. This will make it difficult to hear each other and take away from the relaxing nature of the music. Music is a simple yet effective mood enhancer that helps clients unwind from the moment they step in. And hey, a little background melody can mask those occasional hairdryer noises, too!
Pamper With Amenities
When looking for ways to create an inviting salon reception area, offering a few little extras can make a huge difference in how clients perceive your place of business, especially if they have to wait a few minutes for your services. Think fresh coffee, herbal teas, or even a refreshing fruit-infused water station. A selection of magazines or a tablet with the latest e-books can keep clients pleasantly occupied while they wait. Also, be sure to offer free Wi-Fi and charging stations. That way, clients can enjoy their own forms of entertainment if they choose. These small amenities show that you care about client comfort and are ready to go the extra mile.
Simplify Check-In
Of course, the first thing a client will have to do when they get there is check-in, and nothing takes the shine off a salon visit quicker than a cumbersome check-in process. That’s why you should try to make it a breezy procedure by using digital check-ins. Plus, through these mobile apps, your clients can easily book future appointments, update preferences, or even sign up for loyalty programs. A welcoming smile from your receptionist, combined with a streamlined check-in process, ensures clients start their appointments on a high note and look forward to coming back.