A salon isn’t just where clients come to have their hair done. It’s also a business that reflects your unique brand, style, and values. Your reception area is the first glimpse your customers get of these things. In short, your reception area says a lot about your salon.
That’s why ensuring that you know exactly what it’s saying to your customers is important. Learn about what your reception area can convey to your clients before sitting in a stylist’s chair. Moreover, explore how you can use it to accentuate the best aspects of your business.
The Story of Your Brand
First and foremost, your salon’s reception area can give clients a lot of information about your business’s brand. This can be good or bad news, depending on how you decorate. Perhaps your brand is about street fashion, vibrant colors, and luxuriant taste.
If so, you’d want to buy wall decor and hair salon waiting area furniture that reflects that. On the other hand, you might be trying to convey an understated class. In this case, it might be beneficial to invest in simple but comfortable waiting area furniture, mood lighting, and minimalist wall decor.
The Products You Sell
Your salon’s reception area also communicates what sort of products you sell. Whether you run a hair or nail salon, it’s always better for your customers to see exactly what you provide when they walk in the door. Part of that is accentuating your brand. But the other part showcases the specific products you use to perform your different services.
For instance, if you use a certain type of hair dye or nail polish, ensure that the brand names are easily seen on posters or packaged products. Set up shelves around your reception area that hold hair treatments, shampoos, and masks your customers can buy to maintain their treatments.
Using your reception area to showcase your best products is an excellent way to give your customers a glimpse at your process. Plus, it might entice them to buy more products from you.
The Level of Service You Provide
Lastly, your salon’s reception area can also convey quite a lot about the level of service you provide. Say your clients walk into a waiting area with comfortable seating, nice lighting, well-coordinated decor, and high-quality products on the shelf. If so, they’re likely to feel like they’re in a salon that offers a high level of service.
On the other hand, if there’s virtually no thought put into your reception area, a customer’s first impression may be different. Your reception area doesn’t necessarily need to be akin to the Ritz. But being thoughtful in its design and making it a nice place to sit can be very helpful. After all, it says much more about your salon than you might think.
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