Spring cleaning is a lot more than decluttering, particularly for businesses that must maintain a polished appearance at all times, like salons.
If you notice your clients giving a side-eye the moment they walk in the door, whether towards a cluttered reception area, or worn out salon chairs, chances are, it’s time to spruce up your salon. More people plan to revamp their own appearance in the spring season, meaning salon foot traffic will ramp up for the coming summer season. What better time to also revamp your business from the inside out.
Below are five ways you can spruce up your salon for spring.
1- Deep Clean
As a business owner, especially a salon business owner, you may find yourself so busy with day-to-day operations that you or your team may forgo extensive cleaning. Though cleaning is never fun and often tedious, no client wants to peep a cobweb in the corner while waiting for her highlights to finish processing. Likewise, no client wants to see a ton of clutter in the reception area (think piles of old magazines). This spring, consider hiring a cleaning service to come in and do a head-to-toe deep cleaning on your space. It is worth the expense, and your space (and you) will leave refreshed.
2- Replace Old or Worn Furniture
Have you ever been to a salon or barbershop and sat in a chair with duct tape holding together a hole? Or, perhaps the chair has scuff marks and gives off a worn appearance. If you aim to be a leading salon or shop in your community and attract the best stylists and clientele, it is wise to do an annual inventory of your furniture.
If you notice holes, scuff marks, or any technical issues (i.e., the chair does not properly lower or raise), it is time to replace your furniture. Keller offers contemporary, affordable salon and barber chairs, making updates seamless and easy. Typically furniture should be replaced every four to five years.
3- Repaint Your Walls & Wall Art
Walls looking dingy and stained are no way to enter the busy spring season. A fresh coat of paint is a simple, yet impactful update to create the upscale, relaxing ambiance your customers crave. Consider earthy, neutral colors that will open up the space. Sherwin-Williams’ Color of the Year, Evergreen Fog, is a fantastic nod to a classic trend. Our neutral upholstered salon chairs and wooden tone salon stations pull the full look together. Or for a brighter, cheerier look consider the Pantone color of the year Veri Peri - a 'periwinkle blue hue with a vivifying violet-red undertone'. For that wow factor, consider pairing this color with our glam chairs and crystal mirrored salon stations.
4- Change Your Lighting
Great light is integral for the beauty industry as both stylists and their clients want to be able to see every detail. Lighting issues can be solved by letting in more daylight and having the right fixtures in the salon. Keller’s salon mirrors with LED lights are a straightforward solution to lighting challenges. Your clients will feel beautiful from the moment they sit in the chair to when you've finished their blowout.
5- Consider Updated Branding
When did you last evaluate your brand positioning? Logo, brand colors, social media presence, and salon values connect to the brand. If your logo does not speak to the vision or identity you wish to convey, it could be time to rethink your branding. Small changes can introduce fresh energy into your salon. Any branding updates should inform the visual presentation.
Need additional tips on how to decorate your salon affordably? Check out our blog breaking down affordable decoration ideas for your salon business.